Why I have faith

You know why I have faith that we will manage to transform into a sustainable society? Because of what happened in the last about 2 decades:

When I was a teenager, smoking was considered cool and acceptable in our society. People were allowed to smoke inside and we were used to it being that way. But slowly, over time, this changed, as today, it is very uncool to smoke. And smoking inside public buildings is prohibited (at least in Germany and The Netherlands). 

So what happened? Our mindset slowly shifted. No one noticed this gradual shift, but looking back, the difference is significant.

And when you look closely, this is shift is also happening related to living environmentally friendly. So my prediction: if it is not already the case, it will be normal to take care of our planet - and a loser if you don't!

And this mindset has many advantages. Here I explain why: https://www.erlijn.nl/link/scicomm.php?l=c31966b440


Picture of a lady who has nature in head and clothes, symbolizing the importance of environmental psychology
An environmental protection mentality helps us make greener decisions (credit: Owlie Productions on Shutterstock)

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