Our identities can influence pro-environmental behavior

🌍 Did you know that our individual and group identities can influence pro-environmental behavior?

💚 By aligning our values and embracing identities tied to nature conservation, Fair Trade consumption, or environmental activism, we can make a positive impact.

👨‍👩‍👦‍👦 Likewise, group identities, such as being part of an environmental or recycling group, can encourage collective action.

🌱 Discover how identities shape our behavior and contribute to a sustainable future 👇 : https://medium.com/the-environment/how-our-identities-encourage-pro-environmental-behavior-76877e7ad67c

How we see ourselves influences whether we behave environmentally-friendly (credit: Digital Storm on Shutterstock)