Making climate action communication more effective

Marketeers are good at influencing our behavior:

and make us buy their product.

When communicating about environmental issues,

the goal is also to change behavior:

to make more environmentally friendly choices.

This is how we can be more effective:
https://medium.com/climate-conscious/5-ways-to-make-climate-action-communication-more-effective-89b242e35842

The wording of a message is to how people understand and respond to it (credit: Ryan Rodrick Beiler on Shutterstock)


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